Web Design Cambridge: When Is The Right Time To Redesign?

June 10, 2020 by Rita Stephens

In the event that you run a website, you often wonder whether it is the proper time to do a new web design Cambridge of the layout of your website. Here are some points to consider: 

Are you contemplating a redesign just for the sake of it? In the event that you answered yes to that question, it is not yet the right time for you to do a redesign. Remember, a design serves a specific purpose. If you are not sure whether to accomplish an overhaul of your website, keep in mind that your current design may have a specific purpose that you might not know about. You will lose that function if you do a redesign. 

On the other hand, if your website has already established the same website design since 1990, perhaps it is about time to do a redesign. The last thing you would ever want to happen is when visitors leave your site without taking a look at your content just because the look is old fashioned. If this is your case, below are a few points to ponder before doing a redesign. A new design can mean that you can focus on SEO friendly pages and make your website more attractive to Google. This can generate new leads.

You may have put off re-designing your website because you can't get your team to come together to speak about new ideas. If you have a big team, this can be the case. It can be difficult to bring everyone together at the same time. To make this easier, Video Conferencing Solutions can help your team come together online and allow you to discuss your ideas as if you were together.

Redesigning your site is like performing plastic surgery onto it. Your website loses its current identity (for the better or worse) and your regular visitors might not recognise your brand-new design at first glance. You risk losing them just because they thought they landed on the wrong page. Hence, it is vital that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it's the same text style for the title for your internet site. 

To play it safe, put a poll on your own site to let these potential customers do the talking. If indeed they think it is necessary for the website to truly have a fresh look, give it to them!

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